Kurtz Ersa, a global technology group with over 240 years of history, stands for quality and innovation in mechanical and plant engineering. With 21 subsidiaries and a broad portfolio of foam, foundry and electronics production systems, the company is successful worldwide. However, this diversity is also accompanied by a high level of complexity in sales.

The challenge: creating complex offers efficiently

The preparation of quotations for complex systems was time-consuming and error-prone. Sales staff had to wade through extensive data sheets and technical specifications to create a customized quote. This led to long lead times and an increased error rate, which impacted customer satisfaction.

The solution: SAE CPQ

Kurtz Ersa decided to implement the SAE CPQ platform to overcome these challenges. “Thanks to SAE CPQ, all options and machines are available in the consultation process. Even complex quotations, including installation drawings, are created worldwide and error-free within 30 minutes using SAE CPQ,” says Rainer Krauss, Executive Vice President at Kurtz Ersa.

The advantages of SAE:

• Faster quotation creation: By automating routine tasks and making all relevant information centrally available, quotations can be created in a fraction of the time.
• Error-free configuration: The integrated set of rules ensures that only technically feasible configurations are offered, which minimizes errors and rework.
• Global availability: Sales teams worldwide have access to the same, up-to-date product information and can therefore create standardized and professional offers.
• Integration with SAP: Seamless integration with the SAP system enables automatic order creation and ensures consistent processes.
• Transparent processes: The order dashboard in SAE CPQ provides a quick overview of all leads and quotations and enables optimal customer care.
• 3D visualization: With the SAE 3D CPQ add-on, customers can view their configured systems in a realistic 3D environment, making it easier to understand and make purchasing decisions.

Conclusion:

By using SAE CPQ, Kurtz Ersa has significantly accelerated and professionalized its sales processes. The increase in efficiency, the reduction in errors and the improved customer satisfaction have led to a clear competitive advantage. SAE CPQ has proven to be a valuable tool for mastering the complexity of variant management and supporting Kurtz Ersa’s global sales success.