Navigating an industry in transition with CPQ
The automotive industry is facing profound change. Electromobility, autonomous driving, connected vehicles and new mobility concepts are fundamentally changing the landscape. At the same time, customer expectations of individualization and flexibility are increasing. In this dynamic environment, automotive manufacturers and suppliers are required to optimize their processes, increase customer satisfaction and secure their competitiveness. CPQ (Configure, Price, Quote) systems offer a range of solutions to meet these challenges.
Flexibility and individualization: Tailor-made solutions for every customer
The increasing demand for individualized vehicles presents manufacturers with the challenge of efficiently managing an enormous range of variants. CPQ systems enable flexible and rule-based configuration that takes into account a large number of options and equipment variants. This allows customized vehicles and offers to be created that meet individual customer requirements.
Transparency and efficiency: speeding up the sales process
Long sales cycles and complex quotation processes can lead to delays and loss of sales. CPQ systems provide a remedy through real-time price calculation, automated quotation generation and seamless integration into existing systems. This speeds up the sales process considerably and creates transparency of all costs, which increases customer confidence.
Customer-oriented communication: personalized offers across all channels
A seamless customer journey across all channels is crucial for successful customer loyalty. CPQ systems support personalized communication and enable tailored offers that are tailored to the specific needs of customers.
3D visualization and virtual product presentation: bringing the vehicle to life
Modern CPQ solutions integrate 3D visualization and virtual product presentations to offer customers an immersive experience. Customers can experience their configured vehicles in 3D, change colors and equipment options and thus get a better idea of the end product. This makes the purchase decision easier and increases customer satisfaction.
Supporting new business models: flexible pricing models for the mobility of the future
New mobility concepts such as subscriptions or car sharing require flexible pricing models. CPQ systems support these new business models by enabling dynamic pricing and the mapping of different billing models.
Collaboration and communication: Efficient information exchange in global supply chains
A central platform for product information and configurations promotes cross-departmental collaboration and the efficient exchange of information, even in global supply chains. This speeds up processes, reduces errors and enables a faster response to market changes.
Specific advantages for suppliers
CPQ systems offer suppliers in the automotive industry decisive advantages:
- Fast response to OEM requirements: CPQ enables agile adaptation of product configurations and offers to the changing requirements of automotive manufacturers.
- Shorter development cycles: By automating configuration and quotation preparation, suppliers can react more quickly to new requirements and offer innovative solutions in a short space of time.
- Cost efficiency and margin protection: CPQ supports efficient pricing and cost control in order to secure margins and remain competitive.
SAE CPQ – Your key to success
SAE CPQ is a powerful tool that helps vehicle manufacturers and suppliers manage industry complexity, delight customers and ensure their success in a rapidly changing industry. By optimizing processes, increasing customer satisfaction and strengthening competitiveness, SAE CPQ paves the way to a successful future.