Following the E-3 cover story April 2018, analyst Frank Niemann (PAC, Munich), Ben Herrmann (variant expert, doctoral student at TU Vienna), David Sappl (GE Power), Erich Schaarschmidt and Susanne Henkel (SAE) met for a round table discussion at the Haus der Bayerischen Wirtschaft in Munich. The moderator was E-3 editor-in-chief Peter Färbinger. CAD data is the basic framework. The variant configuration is the individual offer to the customer. Added to this are good relationship management and appropriate pricing. Until an ERP system is a satisfactory quotation and sales system, many additions and adaptations are required. SAP partner SAE has untied this knot. The leaps in growth and profits of many manufacturing companies from different sectors are largely due to the fact that products or entire product system solutions are finding buyers in ever more varied forms. This trend will not only continue, but will also increase significantly through the use of various digitalization options. Process-integrated and virtual configuration tools that expand the CPQ (Configure Price Quote) software used as required and offer increased potential for use and benefits in sales and service – see the following discussion – will be the standard in the future in connection with Sales 4.0. In addition, it goes without saying that sophisticated product management must also be ensured with ever-increasing digitalization. The speed of innovation in configure-price-quote software has always been high. Both large and medium-sized companies benefit from the constant innovations and further developments. Configure-Price-Quote-Software focuses on the profitable use of genuine process-integrated optical configurators with real-time interactions. Here, feature evaluations are carried out directly on the actual model using virtual reality technologies.