Customer centricity – just a wrapper for the old saying “The customer is king”?

Customer centricity is an enduring principle that has always determined the market success of companies. Only a closer look reveals that the new term “customer centricity” has a significant added strategic depth.

Interested parties and customers are at the center of the strategic orientation. Their interests determine the interests of the company. But how can the change in strategy from customer friendliness to customer centricity succeed? The path leads through the individualization of the relationship and communication between companies and customers. Digitalization offers the means to do this and supports the change in strategic orientation in several ways – especially in sales. Curious about how digitalization is driving change and can support you in your realignment? Get in touch with us!