60% of sales managers consider the digitalization of sales to be crucial for business success

The future is digital and digitalization in B2B sales is correspondingly important.

Increasingly, important decisions are being made before the customer’s first personal contact with the company – potential buyers gather information online, for example, and compare solutions and prices there. Companies gain a real competitive advantage when they can set themselves apart from their competitors with a simple, intuitive and inspiring digital journey. Especially when it comes to technically sophisticated products, systems or services with numerous variants, it is essential to actively guide potential customers through online research and/or configuration. A competitive advantage and a real wow effect are created when you succeed in providing future customers with relevant & suitable information on the perfect solution and individual offers early on in the purchasing decision process. A product finder, a web configurator or a virtual showroom are digital assets that make a real difference for prospective customers. Generate leads for your company and positively influence the purchase decision at an early stage. Interested? Read more here.