Strategy Summit B2B Sales & Key Account Management

Optimizing business models & sales processes in B2B

For a long time now, digitalization has also reached B2B sales. What was already valid before Corona has rapidly gained in importance since the beginning of the pandemic: Digitalization is one of the crucial enablers in the optimization of sales processes – but not the only one. Efficient interaction between sales, marketing and service is becoming increasingly important. A reasonable orchestration of online and offline channels is just as necessary as the analysis and development of contemporary competencies and organizational structures in B2B sales.

The Strategy Summit provides the perfect forum for discussing specific challenges in B2B sales and gaining insight into the transformation processes of both large and medium-sized companies.

Key Topics:

  • Digitalization of Sales
  • Customer requirements & Customer Journey
  • Reorganization & restructuring of the sales organization
  • Leadership & Change Management
  • Multi- & Omnichannel Distribution
  • CRM & Sales Excellence
  • KAM Concepts
  • Lead Management
  • Incentives & Recruiting
  • Coaching & E-Learning
  • Pricing Strategy & Value Based Selling
  • KI & Big Data

The link to register for the event as well as the agenda of the event can be accessed here.

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Tuesday, 05 October from 11.25 – 11.55 a.m. – Presentation by Susanne Henkel:

Ready to sell – the digital B2B sales of complex products

Which human and systemic factors significantly influence the success of companies – today & in the future