About SAE Applications for Digitalization GmbH
SAE | Your partner for CPQ and variant management excellence
Much more than just software: what sets SAE apart
Our identity and mission
Who we are and what we stand for
Stability through
owner-led responsibility
We have been an independent, owner-managed company since 2000.
The advantage for you: we focus on your long-term success and the consistent further development of our software, rather than short-term investor goals.
What this means for you:
Our mission is to simplify the distribution of complex products.
We simplify the sale of complex products, thereby optimizing sales. Our passion lies in engineering and the perfect sales process.
This founding impulse continues to shape us to this day:
Innovation and technological leadership
Since the year 2000, we have been pioneers in variant management and CPQ for mechanical and plant engineering.
Through continuous innovation and deep specialization, we achieve something that no one else can: a 100% success rate.
Through continuous innovation and deep specialization, we achieve something that no one else can: a 100% success rate.
SAP Consulting
We started out as an SAP consulting firm and helped our customers successfully implement SAP.
We understood SAP from the ground up—and that understanding is still part of our DNA today. Our knowledge is deeply integrated into our software.
We understood SAP from the ground up—and that understanding is still part of our DNA today. Our knowledge is deeply integrated into our software.
The
beginning
beginning
Variant
mangement (VM)
mangement (VM)
VM as the basis for everything
Our customers faced a double challenge: it wasn't just a matter of organizing the portfolio and range of variants in a structured way.
The real hurdle was to make this organized knowledge seamlessly and usefully accessible to the sales department. After all, an optimized portfolio only reveals its value when the sales department actually uses it.
This necessity led us to develop our first software, which enables variant management and ensures that the sales department always has access to a variant structure that can be built and delivered.
The real hurdle was to make this organized knowledge seamlessly and usefully accessible to the sales department. After all, an optimized portfolio only reveals its value when the sales department actually uses it.
This necessity led us to develop our first software, which enables variant management and ensures that the sales department always has access to a variant structure that can be built and delivered.
.NET CPQ
The demand was immense, even though it wasn't called CPQ back then...
As a logical further development of our variant management, we therefore wrote our first sales application in .NET: for the configuration, price calculation, and quotation creation of and for complex products.
As a logical further development of our variant management, we therefore wrote our first sales application in .NET: for the configuration, price calculation, and quotation creation of and for complex products.
Our first
CPQ
CPQ
The path
to the cloud
to the cloud
Web-application SAE MX
We recognized early on that the future lies in the cloud.
That's why we designed and programmed our software from the ground up as a web application.
Today, our customers use SAE software in private or public clouds.
That's why we designed and programmed our software from the ground up as a web application.
Today, our customers use SAE software in private or public clouds.
Standardization through platform
Following the success of our MX technology, we decided to bundle our concentrated knowledge into a central, modular platform.
The goal was not only to further develop our technology, but to create a comprehensive solution: a robust, flexible standard that can be precisely adapted to the needs of engineering companies.
This architecture ensures that our customers always benefit from the latest features and the most up-to-date software.
The goal was not only to further develop our technology, but to create a comprehensive solution: a robust, flexible standard that can be precisely adapted to the needs of engineering companies.
This architecture ensures that our customers always benefit from the latest features and the most up-to-date software.
One central
platform
platform
Interactive
3D CPQ
3D CPQ
3D CPQ - patented technology
It's not just the sales process that's important—product presentation is too.
Competitive pressure in the capital goods industry is relentless.
To help our customers stand out in the market, we have developed interactive 3D CPQ.
This application is so innovative that we have even been granted a US patent for it
(U.S. Patent No. 10,762,719).
Competitive pressure in the capital goods industry is relentless.
To help our customers stand out in the market, we have developed interactive 3D CPQ.
This application is so innovative that we have even been granted a US patent for it
(U.S. Patent No. 10,762,719).
Next-level innovation
We are also ahead of the curve when it comes to AI.
We recognized the potential of this technology early on and have consistently integrated AI functionality deeply into our software—in variant management and CPQ.
We recognized the potential of this technology early on and have consistently integrated AI functionality deeply into our software—in variant management and CPQ.
The AI
revolution
revolution
What's next ...?
We remain innovative
We remain innovative—that's a promise!
We are already working on the “next big thing.” Innovation is in our DNA.
We always want to be ahead of the curve and create software for you that makes success inevitable.
We are already working on the “next big thing.” Innovation is in our DNA.
We always want to be ahead of the curve and create software for you that makes success inevitable.
The experts behind the success
The success of digitization projects depends entirely on people. At SAE, our Variant and Sales Experts are our greatest asset.
With our in-depth expertise and genuine passion, we guarantee you a flawless track record: you get the best software and the most dedicated partner team - our promise, from management to support.
With our in-depth expertise and genuine passion, we guarantee you a flawless track record: you get the best software and the most dedicated partner team - our promise, from management to support.
Concentrated expertise: our Variant & Sales Experts
We know that the best software comes from the best team. Our employees are Variant & Sales Experts through and through. Our extremely low staff fluctuation ensures in-depth knowledge of our software and unbeatable industry expertise.
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100% success: A track record you can rely on
For over 25 years, we have had an excellent track record of successfully implemented CPQ projects. Our success is based on our method, our product, and our team.
We take responsibility and guarantee 100% commitment to ensure that your investment in SAE CPQ is successful.
Certified quality and trust
Trust is based on measurable quality and reliability. Our international certifications and deep roots in German industry prove that you not only receive innovative software, but also absolute data and process security.
We provide you with the guaranteed foundation for your long-term success.
Certifications you can rely on
To guarantee your customers maximum security and reliability, SAE Applications consistently focuses on certified quality. We carry the BITMi e.V. seals of approval “Software Made in Germany” and “Software Hosted in Germany” which prove that our software is developed entirely in Germany and that your sensitive data is stored exclusively in German data centers in compliance with the strictest data protection laws.
In particular, we are certified by TÜV according to the new ISO/IEC 27001:2022 standard for cybersecurity, data protection, and the security of mobile work and cloud services.
These comprehensive standards demonstrate our commitment to secure systems, responsible use of resources, and compliance with all requirements—a reliable foundation for the digitalization of your business processes.
Read more about our certifications!
In particular, we are certified by TÜV according to the new ISO/IEC 27001:2022 standard for cybersecurity, data protection, and the security of mobile work and cloud services.
These comprehensive standards demonstrate our commitment to secure systems, responsible use of resources, and compliance with all requirements—a reliable foundation for the digitalization of your business processes.
Read more about our certifications!
SAE is a member of the VDMA, and our CEO Susanne Henkel is Deputy Chair of the VDMA Software and Digitalization Executive Committee.
The VDMA (German Engineering Federation) is the umbrella organization representing 3,600 companies in the mechanical and plant engineering sector in Germany and Europe. The industry employs over 3 million people and generates a turnover of around 870 billion euros, making it Europe's largest industrial employer and the backbone of export-oriented small and medium-sized enterprises.
As a long-standing partner of the VDMA, SAE develops software directly based on the requirements of this dynamic industry.Als langjähriger VDMA-Partner entwickelt SAE Software direkt aus den Anforderungen dieser dynamischen Branche heraus.
The result: solutions that are not only technically impressive, but also specifically address the real challenges of mechanical and plant engineering.
As a long-standing partner of the VDMA, SAE develops software directly based on the requirements of this dynamic industry.Als langjähriger VDMA-Partner entwickelt SAE Software direkt aus den Anforderungen dieser dynamischen Branche heraus.
The result: solutions that are not only technically impressive, but also specifically address the real challenges of mechanical and plant engineering.
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SAE CEO Susanne Henkel is Deputy Chair of the VDMA Software and Digitalization Executive Committee.
SAE Quality and Environmental Policy
We have made customer satisfaction, environmental protection, and human health our top priorities. We treat our employees, customers, and suppliers with respect and consideration, and we are committed to trusting, successful cooperation. As a global technology company, sustainability is an essential part of our corporate strategy. We want to be economically successful and make a positive contribution to society through our business activities.
In line with sustainable product procurement, we examine and take into account the product life cycle perspective of products. Durable products are preferred over cheaper, less durable products. When selecting suppliers, we examine their sustainability concept. The criterion of “sustainability” has a decisive influence on the selection of our suppliers.
The employees and managers of SAE GmbH are committed to environmental protection in a responsible and active manner and, with their DIN ISO 14001 certification, demonstrate that they act in accordance with modern sustainability principles. We respect our environment by avoiding waste of resources and actively protecting and supporting it with appropriate measures.
In line with sustainable product procurement, we examine and take into account the product life cycle perspective of products. Durable products are preferred over cheaper, less durable products. When selecting suppliers, we examine their sustainability concept. The criterion of “sustainability” has a decisive influence on the selection of our suppliers.
The employees and managers of SAE GmbH are committed to environmental protection in a responsible and active manner and, with their DIN ISO 14001 certification, demonstrate that they act in accordance with modern sustainability principles. We respect our environment by avoiding waste of resources and actively protecting and supporting it with appropriate measures.