Experience the leading CPQ system for complex engineering products

Fast, error-free, and profitable quotes for complex products.

Our software is backed by more than 25 years of experience and expertise.
Top brands trust SAE.
Our CPQ is used in over 100 countries.

Das Bild zeigt das SAE CPQ.

Successful sales teams thanks to SAE

Extract from our customer references.

What is CPQ? Configure Price Quote explained simply

CPQ stands for “Configure, Price, Quote” – a software solution for automating and optimizing the creation of sales quotes for complex products and services.

It supports sales teams in product configuration, accurate pricing, and the creation of professional quotes. Discover what SAE CPQ can do for you!
Common challenges in sales
Added value through SAE CPQ
Common challenges in sales
Added value through SAE CPQ
Quotation
Manual quotation creation, a lengthy process, often using “old” tools such as Excel and Word.
Automated and lightning fast. Immediately available offers. Scalable.
mit SAE
Accuracy
High risk of errors, inconsistencies, and incorrect prices.
Always 100% accurate, with rule-based logic to prevent errors.
mit SAE
Product knowledge
Product information is often scattered, difficult to find, and not always up to date.
All product rules and knowledge are centralized and easily accessible.
mit SAE
Prices
Manual calculations with a high risk of pricing errors or unauthorized discounts.
Automated and consistent pricing, with workflows for approving discounts.
mit SAE
Upselling/Cross-selling
Depends on the individual knowledge and memory of the sales representative.
The software provides automated suggestions and recommendations.
mit SAE
Offering documents
Inconsistent document templates and formatting.
Professional, branded, and consistent documents are generated automatically.
mit SAE
Sales cycle
Long sales cycles and missed opportunities due to delays in  quotation preparation and approvals.
Extremely fast sales cycles thanks to faster quotation and approval workflows. Improved conversion.
mit SAE
Silos / System breaks
Separate processes between sales, CRM, and ERP systems.
Seamless integration with CRM, ERP, and many other systems for a consistent process.
mit SAE
Expert configuration
Only experts can configure and put together an offer according to the customer's wishes.
Anyone can put together an offer immediately, no training period, no bottlenecks caused by experts.
mit SAE

How CPQ works.
The 3 pillars for selling complex products easily!

Configure:Put together the perfect product

Our SAE CPQ solution enables sales representatives and even customers to easily configure complex products or services.

Guided Selling
Interactive interfaces and seamless processes guide users to the right product combinations.
Rule-based configuration
Ensures technical feasibility and prevents incompatible selections by compiling products step by step.
Interactive configuration in 3D
See products come to life during configuration. Configure directly in the digital twin. A patented technology that will excite you.
Cross-Selling & Up-Selling
Smart recommendations maximize order value. See all available options and offer your customers maximum added value.

Price:Ensuring accuracy and profitability

Automate and optimize pricing with real-time calculations.

Automated price calculation
Instant, accurate pricing based on configurations and rules.
Flexible pricing
Supports various models such as volume, tiered pricing, subscriptions, and referral discounts.
Discount management & approvals
Set limits and automate workflows for larger discounts to protect margins.
Intelligent deal management
Gain insights into costs, margins, and profitability.

Quote:Create professional quotes in real time

Summarize all information in professional, brand-compliant, and error-free quotes.

Automated creation
Create comprehensive quotes, statements of work (SOWs), and contracts with a single click.
CI-compliant layouts
Ensure consistent branding across all documents.
Multilingual support
Create offers in different languages for global reach.
Electronic signatures
Optimize the approval and signing process.
Contract management
Dynamic creation, approval routing, and version comparison.

SAE: Why your CPQ project is in the best hands with us

No empty promises
While other providers often only offer simple click configuration, SAE masters the real complexity of your sales processes.
Designed for practical use
Our CPQ solution handles complex pricing logic, workflows, governance requirements, deep SAP connections, and comprehensive variant management.
Made for scaling
For us, managing complexity is not a just a buzzword or a theory, but a proven practice that grows with your business.
Real success stories
For our customers TII, TRUMPF, KRÄCHER, KURTZ ERSA, and many more, the perfect sales process with CPQ is not a promise, but a reality.

The CPQ system from SAE
All functions at a glance

Accelerate sales cycles

Reduce quotation times from days to minutes, significantly shorten sales cycles, and close deals faster.

Eliminate errors & increase accuracy

Easy to use, automatically takes dependencies into account, ensures technically feasible configurations

Increase sales productivity

Free sales teams from administrative tasks so they have more time for strategic customer engagement and sales.

Protect margins & optimize prices

Enforce pricing policies, control discounts, and gain insights to maximize profitability on every deal.

Improve customer experiences

Deliver fast, accurate, and professional quotes to build trust and increase customer satisfaction.

Gain strategic insights

Centralize data for valuable insights into sales trends, customer needs, and cross-selling opportunities. Create value with your most important resource: expertise.

See for yourself how offers can be created in just a few clicks.

Configure, calculate prices, create offers, send data directly to production – it's that easy!

The CPQ system from SAE
All functions at a glance

Advanced
configuration

  • Guided selling
  • Rule based product configuration
  • On request: Interactive 3D
  • Plausibility and completeness checks
  • Product bundling
  • Cross-selling & upselling recommendations

Dynamic pricing and discount management

  • Automated price calculation
  • Discount suggestions, also with AI
  • Support for flexible pricing models
  • Automated approval workflows
  • Intelligent deal management

Automated quotation and contract creation

  • Create quotes with a single click
  • CI-compliant layout & document design
  • Multilingual offer printing
  • Offer versioning and comparison
  • Integration of electronic signatures
  • Smart contract management

Seamless
integration

  • CRM integration (e.g., Salesforce, SAP Sales Cloud)
  • Deep connectivity with ERP (especially with SAP)
  • Connection of PIM, PLM, CAD & E-CAD
  • Integration with digital commerce/e-commerce

Maximum
flexibility

  • Web-based
  • Can also be used offline with offline-client
  • Various deployment options
    (cloud, on-premise)

Centralized knowledge management

  • Digitization of knowledge & elimination of data silos
  • Expert knowledge is consolidated into a single source of knowledge.
  • Provision/use of knowledge for all employees worldwide

Powerful software add-ons

Whatever you have in mind or whatever functionality you need, we have the right add-ons for every use case!
Expand SAE CPQ with powerful modules and functions that are perfectly tailored to your individual requirements.

SAE
Interactive 3D

Configure your products interactively in the digital twin.

SAE
CAD Automation

Generate CAD models automatically.

SAE
Workflow

Define process flows and approvals yourself.

SAE
Product Finder

Recommend the right products to your customers.

SAE
Analyzer

Keep track of things and analyze the hits and misses.

SAE
Offline Client

Stay independent of the grid and enjoy maximum flexibility.

SAE
AI Sales Advisor

Improve your performance with the SAElly© chatbot.

SAE
BI

Analyze your variants, increase your sales.

Who is SAE CPQ for?

SAE CPQ is the ideal solution for companies that sell complex, highly configurable, or multi-variant products and services.

With more than 25 years of expertise in CPQ for capital goods and engineering products, we understand the specific requirements of sales in industries such as mechanical and plant engineering, vehicle manufacturing, and more like no other.

We are able to connect to all relevant ERP systems, but it is the interaction with SAP that is in our DNA. Our in-depth expertise in this area guarantees seamless connectivity and smooth data exchange with all common SAP systems.

Das Bild zeigt die Konfiguration einer Maschine mit der SAE CPQ Software.
Complex products
SAE is ideal for all complex, highly configurable, or multi-variant products—more than 25 years of experience with a 100% success rate in project implementation speak for themselves.
Capital goods industry
SAE was founded by a mechanical engineer, which is why our software has been tailored to the requirements of engineering products from the very beginning.
Really powerful with SAP
With our variant management & CPQ platform, you can create a consistent system landscape—no matter what software you use. SAE CPQ is perfect for you, especially if you use SAP.

FAQs

Here are the most important questions at a glance!

What is SAE CPQ and what makes it unique?

SAE CPQ is CPQ software that has been specially developed for companies with complex and highly varied products. SAE stands for “Configure, Price, Quote,” which describes the core functions of the software: configuring, calculating prices, and creating quotes.

What makes SAE CPQ special is its deep specialization in technically demanding industries such as mechanical and plant engineering or vehicle manufacturing. The solution was developed with decades of expertise in variant management, ensuring that even the most complex product logic can be mapped error-free. We offer not only software, but also methodological support to optimally structure your product portfolios and processes.

Why should I choose SAE CPQ for my company?
  • Deep SAP integration: Our solution offers unique integration depth with SAP systems, enabling seamless connection between quotation, order processing, and production. We ensure a continuous data flow without media discontinuity.
  • Expertise in variant management: We not only supply the software, but also bring 25 years of experience in variant management to the table. This means we help you structure your products in such a way that CPQ can function successfully and scalably in the first place.
  • Proven track record: We have an impeccable track record—all of our projects have been successfully implemented. This is a testament to our experience, our clear approach, and our ability to efficiently master even complex implementations.
How does SAE CPQ support manufacturers of complex engineering products?

SAE CPQ is ideal for complex products such as machinery and equipment, machine tools, vehicles, agricultural machinery, or construction machinery because it addresses the specific challenges of these industries:

  • Dealing with complexity: Your products are highly customized. Our software makes it possible to create even complicated configurations in minutes instead of days or even weeks, without making technical or commercial errors.
  • Support for ETO/CTO processes: With SAE CPQ, you can increase the proportion of configure-to-order processes and systematically reduce the effort required for complex engineer-to-order scenarios – without compromising on customer individuality.
  • Seamless integration: We ensure that all data flows seamlessly from sales to production. This allows you to automatically derive parts lists for ERP or CAD models for engineering from the configuration.
What special features does SAE CPQ offer?

SAE CPQ offers a range of advanced features that optimize your sales processes:

  • Interactive 3D configuration: Customers and sales representatives can not only view products, but also configure them directly in the 3D model in real time. This interactive type of product configuration is unique, patented, and makes complex solutions tangible—and accelerates purchasing decisions.
  • AI-supported sales advisor “SAElly©”: Our intelligent assistant helps the sales team find the optimal configuration and suggests suitable options. This increases the efficiency and quality of offers.
  • SAP connectivity: SAP is in our DNA. The interaction and data exchange between the SAE platform and SAP works perfectly. SAE doesn't just offer an interface—it offers deep SAP integration. With SAE, you have a connection that works without any ifs, ands, or buts from day one and makes data exchange a breeze.
How does SAE help with implementation if our data is not yet optimal?

We understand that data quality and a clear product structure are often the biggest hurdles. Our approach is to support you precisely in this area.

Thanks to our many years of experience in variant management, we actively assist you in structuring your product portfolios and rules. We help you create the necessary conditions to ensure that the CPQ implementation is built on a solid foundation from the outset.

You benefit from our expertise in cleaning up your master data and establishing a modular product structure. This ensures that your project does not fail due to data structure issues.

Who would benefit from implementing SAE CPQ?

The introduction of SAE CPQ is worthwhile for global players and innovative medium-sized companies with complex engineering products who want to increase their profitability while optimizing their sales processes. The return on investment (ROI) is often measurable and quickly achieved, as our customers benefit from three key advantages, among others:

  • Higher closing rates: Thanks to faster and customized offers, your chances of successfully closing deals increase.
  • Time and cost savings: Automating routine tasks allows your sales team to focus on customer service rather than manual work. This significantly increases efficiency.
  • Improved margins: Correct pricing logic and automated calculations protect your margins and prevent unauthorized discounts.

Our customers prove that SAE CPQ can deliver significant improvements in closing rates, time savings, and margins. Take a look at our customer references.

I'm not sure if SAE CPQ is right for me.

That's a valid question, and we'd be happy to discuss it with you. If you sell complex, highly varied products or services and your current sales process is complicated and time-consuming, then there are good reasons to talk to us.

We can help you understand where the greatest potential for efficiency gains lies and whether our CPQ solution is the right choice for you. Let's find out in a non-binding conversation whether your challenges and our expertise are a good fit.

How long does a CPQ implementation project with SAE take?

Thanks to our more than 25 years of experience and an impeccable track record in project implementation, we know exactly what needs to be done to efficiently lead a CPQ project to success.

We can usually implement CPQ systems successfully within a few months, as we have proven processes and in-depth expertise.

We specialize in implementing even complex requirements quickly and precisely, so you can reap the benefits in no time.

What do I need to prepare so we can get started?

That depends entirely on your individual requirements. While some companies already have clean master data and a clear product structure, others need support in this area. We are prepared to deal with a variety of starting situations.

The best first step is for us to sit down together. In a personal meeting, we analyze your current situation, identify the most important areas for action, and work with you to create a concrete plan for the successful implementation of SAE CPQ in your company.

Are you ready for a completely new way of selling?
Get started today!

Konfigurationsbasis
bereits vorhanden?

Configuration basis already available?

Have you already optimised and structured your set of rules, dependencies and object dependencies and want to make them available to your global sales team on the web? Or would you like to add sales rules to your technical configuration?

No problem, our CPQ system is extremely flexible and adapts perfectly to your system landscape. Our standard interfaces enable immediate use in symbiosis with PLM or ERP.

Transfer of all your data

Information such as materials, configuration statuses, characteristics, values, and prices are transferred effortlessly at the touch of a button.

From all your systems

The SAE CPQ system is compatible with common systems such as SAP LO-VC / AVC, Siemens Teamcenter, and PTC Windchill.

Even Excel structures can be imported.

The result – a central knowledge base

Existing know-how is transferred to the web with a single click, making it available to sales teams, the homepage, or the online shop.

SAP configurations (LO-VC) in particular can be transferred to the web with just one click.

SAE CPQ im Kacheldesign.

Lastenheftvorlage für die Auswahl einer CPQ Software

Specification template for the selection of CPQ software

Would you like to introduce a CPQ solution? If so, you can obtain a template for creating a customised specification sheet here - free of charge and without providing your personal information.

The specification sheet contains all the important functions and features that need to be taken into account when selecting the right CPQ solution.

Das Bitld zeigt eine Rakete, die in den Himmel fliegt.

SAE.
Variant management & CPQ.
The turbo for your success!

SAE.Varianten-
management & CPQ.
Der Turbo für Ihren Erfolg!

Automatisiert, schnell, sofort und skalierbar.