Experience the leading CPQ system for complex engineering products
Fast, error-free, and profitable quotes for complex products.
Our software is backed by more than 25 years of experience and expertise.
Top brands trust SAE.
Our CPQ is used in over 100 countries.

Successful sales teams thanks to SAE




What is CPQ? Configure Price Quote explained simply
It supports sales teams in product configuration, accurate pricing, and the creation of professional quotes. Discover what SAE CPQ can do for you!
How CPQ works.
The 3 pillars for selling complex products easily!
Configure:Put together the perfect product
Our SAE CPQ solution enables sales representatives and even customers to easily configure complex products or services.
Price:Ensuring accuracy and profitability
Automate and optimize pricing with real-time calculations.
Quote:Create professional quotes in real time
Summarize all information in professional, brand-compliant, and error-free quotes.
SAE: Why your CPQ project is in the best hands with us
While other providers often only offer simple click configuration, SAE masters the real complexity of your sales processes.
Our CPQ solution handles complex pricing logic, workflows, governance requirements, deep SAP connections, and comprehensive variant management.
For us, managing complexity is not a just a buzzword or a theory, but a proven practice that grows with your business.
For our customers TII, TRUMPF, KRÄCHER, KURTZ ERSA, and many more, the perfect sales process with CPQ is not a promise, but a reality.
The CPQ system from SAE
All functions at a glance
Accelerate sales cycles
Reduce quotation times from days to minutes, significantly shorten sales cycles, and close deals faster.
Eliminate errors & increase accuracy
Easy to use, automatically takes dependencies into account, ensures technically feasible configurations
Increase sales productivity
Free sales teams from administrative tasks so they have more time for strategic customer engagement and sales.
Protect margins & optimize prices
Enforce pricing policies, control discounts, and gain insights to maximize profitability on every deal.
Improve customer experiences
Deliver fast, accurate, and professional quotes to build trust and increase customer satisfaction.
Gain strategic insights
Centralize data for valuable insights into sales trends, customer needs, and cross-selling opportunities. Create value with your most important resource: expertise.
See for yourself how offers can be created in just a few clicks.
The CPQ system from SAE
All functions at a glance

Advanced
configuration
- Guided selling
- Rule based product configuration
- On request: Interactive 3D
- Plausibility and completeness checks
- Product bundling
- Cross-selling & upselling recommendations

Dynamic pricing and discount management
- Automated price calculation
- Discount suggestions, also with AI
- Support for flexible pricing models
- Automated approval workflows
- Intelligent deal management

Automated quotation and contract creation
- Create quotes with a single click
- CI-compliant layout & document design
- Multilingual offer printing
- Offer versioning and comparison
- Integration of electronic signatures
- Smart contract management

Seamless
integration
- CRM integration (e.g., Salesforce, SAP Sales Cloud)
- Deep connectivity with ERP (especially with SAP)
- Connection of PIM, PLM, CAD & E-CAD
- Integration with digital commerce/e-commerce

Maximum
flexibility
- Web-based
- Can also be used offline with offline-client
- Various deployment options
(cloud, on-premise)

Centralized knowledge management
- Digitization of knowledge & elimination of data silos
- Expert knowledge is consolidated into a single source of knowledge.
- Provision/use of knowledge for all employees worldwide
Powerful software add-ons
Expand SAE CPQ with powerful modules and functions that are perfectly tailored to your individual requirements.
SAE
Interactive 3D
Configure your products interactively in the digital twin.
SAE
CAD Automation
Generate CAD models automatically.
SAE
Workflow
Define process flows and approvals yourself.
SAE
Product Finder
Recommend the right products to your customers.
SAE
Analyzer
Keep track of things and analyze the hits and misses.
SAE
Offline Client
Stay independent of the grid and enjoy maximum flexibility.
SAE
AI Sales Advisor
Improve your performance with the SAElly© chatbot.
SAE
BI
Analyze your variants, increase your sales.
Who is SAE CPQ for?
SAE CPQ is the ideal solution for companies that sell complex, highly configurable, or multi-variant products and services.
With more than 25 years of expertise in CPQ for capital goods and engineering products, we understand the specific requirements of sales in industries such as mechanical and plant engineering, vehicle manufacturing, and more like no other.
We are able to connect to all relevant ERP systems, but it is the interaction with SAP that is in our DNA. Our in-depth expertise in this area guarantees seamless connectivity and smooth data exchange with all common SAP systems.

FAQs
Here are the most important questions at a glance!
SAE CPQ is CPQ software that has been specially developed for companies with complex and highly varied products. SAE stands for “Configure, Price, Quote,” which describes the core functions of the software: configuring, calculating prices, and creating quotes.
What makes SAE CPQ special is its deep specialization in technically demanding industries such as mechanical and plant engineering or vehicle manufacturing. The solution was developed with decades of expertise in variant management, ensuring that even the most complex product logic can be mapped error-free. We offer not only software, but also methodological support to optimally structure your product portfolios and processes.
- Deep SAP integration: Our solution offers unique integration depth with SAP systems, enabling seamless connection between quotation, order processing, and production. We ensure a continuous data flow without media discontinuity.
- Expertise in variant management: We not only supply the software, but also bring 25 years of experience in variant management to the table. This means we help you structure your products in such a way that CPQ can function successfully and scalably in the first place.
- Proven track record: We have an impeccable track record—all of our projects have been successfully implemented. This is a testament to our experience, our clear approach, and our ability to efficiently master even complex implementations.
SAE CPQ is ideal for complex products such as machinery and equipment, machine tools, vehicles, agricultural machinery, or construction machinery because it addresses the specific challenges of these industries:
- Dealing with complexity: Your products are highly customized. Our software makes it possible to create even complicated configurations in minutes instead of days or even weeks, without making technical or commercial errors.
- Support for ETO/CTO processes: With SAE CPQ, you can increase the proportion of configure-to-order processes and systematically reduce the effort required for complex engineer-to-order scenarios – without compromising on customer individuality.
- Seamless integration: We ensure that all data flows seamlessly from sales to production. This allows you to automatically derive parts lists for ERP or CAD models for engineering from the configuration.
SAE CPQ offers a range of advanced features that optimize your sales processes:
- Interactive 3D configuration: Customers and sales representatives can not only view products, but also configure them directly in the 3D model in real time. This interactive type of product configuration is unique, patented, and makes complex solutions tangible—and accelerates purchasing decisions.
- AI-supported sales advisor “SAElly©”: Our intelligent assistant helps the sales team find the optimal configuration and suggests suitable options. This increases the efficiency and quality of offers.
- SAP connectivity: SAP is in our DNA. The interaction and data exchange between the SAE platform and SAP works perfectly. SAE doesn't just offer an interface—it offers deep SAP integration. With SAE, you have a connection that works without any ifs, ands, or buts from day one and makes data exchange a breeze.
We understand that data quality and a clear product structure are often the biggest hurdles. Our approach is to support you precisely in this area.
Thanks to our many years of experience in variant management, we actively assist you in structuring your product portfolios and rules. We help you create the necessary conditions to ensure that the CPQ implementation is built on a solid foundation from the outset.
You benefit from our expertise in cleaning up your master data and establishing a modular product structure. This ensures that your project does not fail due to data structure issues.
The introduction of SAE CPQ is worthwhile for global players and innovative medium-sized companies with complex engineering products who want to increase their profitability while optimizing their sales processes. The return on investment (ROI) is often measurable and quickly achieved, as our customers benefit from three key advantages, among others:
- Higher closing rates: Thanks to faster and customized offers, your chances of successfully closing deals increase.
- Time and cost savings: Automating routine tasks allows your sales team to focus on customer service rather than manual work. This significantly increases efficiency.
- Improved margins: Correct pricing logic and automated calculations protect your margins and prevent unauthorized discounts.
Our customers prove that SAE CPQ can deliver significant improvements in closing rates, time savings, and margins. Take a look at our customer references.
That's a valid question, and we'd be happy to discuss it with you. If you sell complex, highly varied products or services and your current sales process is complicated and time-consuming, then there are good reasons to talk to us.
We can help you understand where the greatest potential for efficiency gains lies and whether our CPQ solution is the right choice for you. Let's find out in a non-binding conversation whether your challenges and our expertise are a good fit.
Thanks to our more than 25 years of experience and an impeccable track record in project implementation, we know exactly what needs to be done to efficiently lead a CPQ project to success.
We can usually implement CPQ systems successfully within a few months, as we have proven processes and in-depth expertise.
We specialize in implementing even complex requirements quickly and precisely, so you can reap the benefits in no time.
That depends entirely on your individual requirements. While some companies already have clean master data and a clear product structure, others need support in this area. We are prepared to deal with a variety of starting situations.
The best first step is for us to sit down together. In a personal meeting, we analyze your current situation, identify the most important areas for action, and work with you to create a concrete plan for the successful implementation of SAE CPQ in your company.
Are you ready for a completely new way of selling?
Get started today!
Konfigurationsbasis
bereits vorhanden?
Configuration basis already available?
Have you already optimised and structured your set of rules, dependencies and object dependencies and want to make them available to your global sales team on the web? Or would you like to add sales rules to your technical configuration?
No problem, our CPQ system is extremely flexible and adapts perfectly to your system landscape. Our standard interfaces enable immediate use in symbiosis with PLM or ERP.
Information such as materials, configuration statuses, characteristics, values, and prices are transferred effortlessly at the touch of a button.
The SAE CPQ system is compatible with common systems such as SAP LO-VC / AVC, Siemens Teamcenter, and PTC Windchill.
Even Excel structures can be imported.
Existing know-how is transferred to the web with a single click, making it available to sales teams, the homepage, or the online shop.
SAP configurations (LO-VC) in particular can be transferred to the web with just one click.

Lastenheftvorlage für die Auswahl einer CPQ Software
Specification template for the selection of CPQ software
Would you like to introduce a CPQ solution? If so, you can obtain a template for creating a customised specification sheet here - free of charge and without providing your personal information.
The specification sheet contains all the important functions and features that need to be taken into account when selecting the right CPQ solution.
