Press

Customers demand customised one-offs, manufacturers need standards for smooth production processes. Read in the guest article by our Managing Director Susanne Henkel how CPQ software elegantly resolves this conflict. Your customer becomes king - and your production remains highly efficient!

Read the double interview with Dr Sandra Szech (Odego) and Susanne Henkel (SAE) to find out why CPQ solutions and variant management are not just tools for preparing quotations - but also represent a revolution in sales.

2024 was another challenging and energy-sapping year for the industry. "Produktion" asked 18 bosses what their resolutions are for 2025. Read their assessment. And above all, read the statement from our Managing Director Susanne Henkel!

SAE CPQ revolutionises sales digitisation and ensures your company's success through optimised production, use of technology trends and a focus on sustainability - even in a dynamic market environment.

Digitise your product knowledge and optimise your sales processes with SAE configuration software that creates precise quotations, automates parts lists and integrates seamlessly into your system landscape.

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Susanne Henkel describes how you can secure valuable company knowledge through digitalisation and counter the shortage of skilled workers with modern software solutions to ensure efficient processes and future security.

Susanne Henkel's expert contribution shows that the SAE Variant Management & CPQ Platform secures valuable product knowledge, enables efficient sales processes and supports companies in successfully mastering the challenges of skills shortages and globalisation.

In the Handelsblatt interview with our Managing Director Susanne Henkel: Securing valuable expert knowledge with digitalisation solutions and halting the loss of knowledge due to demographic change in order to continue to be able to react flexibly and quickly to the needs of your customers.

Susanne Henkel, Managing Director of SAE Applications for Digitalization GmbH, explains in an interview how digital solutions such as 3D showrooms, product finders and quotation software with integrated product configuration will revolutionise sales in the future and lead companies to success.