Fliegl, the world’s largest manufacturer of agricultural trailers, stands for innovation and quality in agricultural machinery technology. With 20 locations and a wide range of products, the company is successful both locally and internationally. However, the complexity of the products on offer and the need to offer them worldwide and via different sales channels posed a challenge.

Bernhard Berger, Sales Manager at Fliegl, puts it in a nutshell: “We spent a long time looking for a system that would optimally support our sales department in its day-to-day business. The challenge was to find a partner who could guarantee us design freedom as well as practicality and offline use.”

The solution: SAE CPQ

The SAE CPQ platform proved to be the perfect solution for Fliegl. With its intuitive operation, flexible set of rules and seamless integration into the ERP system, it met all requirements.

The advantages of SAE:

• Fast and error-free quotation creation: Sales teams and dealers can now configure complex agricultural vehicles worldwide and for individual customers and create country-specific quotations with correct prices – all within a very short time.
• Global availability: After data and release approval, all product configurations, images and information are available to all sales employees and sales channels worldwide.
• Intuitive operation: Product management can easily maintain descriptive texts, product images, prices and the associated set of rules using drag & drop. Object dependencies can also be stored intuitively and graphically in the platform.
• Seamless integration: All relevant master data, such as materials and customer data, is transferred from the ERP to the SAE platform via the standard API.
• Offline functionality: The SAE application has an offline client that ensures maximum usability and also offers the best support in the global partner and dealer network.
• Technical buildability: The SAE product configurator guarantees the technical feasibility of Fliegl products during the consultation process.
• Maximum consistency: When an order is placed, the quotation including all relevant data is automatically transferred to the Fliegl ERP with a single click.
• Dealer support: With the dealer version of the SAE CPQ, sales representatives can also create attractive offers with little effort and in the shortest possible time.

Conclusion:

SAE CPQ has helped Fliegl to optimize its sales processes, increase efficiency and improve customer satisfaction. The platform offers a flexible, reliable and fast solution to the challenges of global sales of complex products. Fliegl has been successfully using SAE CPQ for 7 years and benefits from automated quotation generation with buildability guarantee, optimized data quality and shortened lead times.