TRUMPF, a leading global supplier of machine tools and laser systems for industrial applications, faces the challenge of efficiently managing and offering an immense variety of products and complex configurations. Its global presence with over 70 subsidiaries also requires seamless integration of sales processes across different locations and languages.

How does TRUMPF solve these challenges? Through a strategic partnership with SAE and the use of its CPQ solutions. For over a decade, TRUMPF has relied on SAE’s expertise to ensure its global sales success.

Focus on efficiency and consistency

With the SAE CPQ, TRUMPF sales employees can send quotations as orders to the SAP® system with just one click. The result: maximum consistency and efficient processes, including configuration evaluations, parts lists, prices and texts.

3D configuration for inspiring customer experiences

Thanks to the SAE 3D CPQ add-on, sales staff can configure products interactively in 3D. This not only inspires the employees themselves, but also impresses customers with a clear and transparent product presentation.

Worldwide precision and speed

The quotations created worldwide guarantee technical buildability, contain correct prices, up-to-date texts and convincing product images – all quickly and without errors.

Product configurator for customized solutions

The SAE product configurator ensures that all systems and machines are offered correctly and attractively at any time and anywhere in the world. This underlines TRUMPF’s commitment to quality, highly efficient processes and innovation.

Product finder as a lead machine

The SAE Product Finder helps prospective customers find the perfect solution on the TRUMPF website. By providing targeted information and recommendations, a high level of product customer identification is achieved right from the initial contact.

A partnership for the future

The long-standing collaboration between TRUMPF and SAE shows how CPQ solutions can help companies to digitize and optimize their sales processes and ensure their long-term success.

Flexible, reliable, fast and secure – that is SAE’s value proposition. With intelligent add-ons, highly functional APIs, experienced experts and a 100% project success rate, SAE is the ideal partner for companies that want to take their sales processes to a new level.