"Quality made in Germany" - the promise of quality has a future.
2024 was challenging and exhausting for the industry.
"Produktion" magazine asked decision-makers about their resolutions for the new year.
Read what 18 industry bosses - including our Managing Director Susanne Henkel - have set themselves for 2025.

Our Managing Director Susanne Henkel is convinced that the future belongs to digitalisation! 🤖
It is crucial that the industry embraces digitalisation even more. It sees artificial intelligence as an important step for 2025. AI is not an end in itself, but a catalyst for the next stage of evolution. 🚀
AI harbours enormous potential for the industry with more precise production processes, more efficient maintenance and faster time to market. Customised AI solutions such as small industrial models (SIMs) play a key role here. The intelligent use of data thus becomes a tangible competitive advantage.

As a manufacturer of premium applications for CPQ, variant and quotation management, SAE makes an important contribution to the optimisation of production processes by providing structured data on product details or delivery dates from upstream processes such as product configuration or sales.
As Deputy Chairwoman of the VDMA Software and Digitalisation Board, Susanne Henkel will advocate for the industry to be courageous and to use new technologies with a clear vision and willingness. 💪 This is the only way Germany can fulfil its promise of quality in the future.
Read Susanne's statement and the assessment of 17 other industry leaders on their goals for 2025 in the online magazine produktion.de: