Digital. Modular. Variable.
End-to-end digital variant management enables efficiency potential to be realised in sales, product management and development. It also supports the modularisation of successful products. In this interview, two experts explain what needs to be considered.
Imagine you could revolutionise the quotation process for your products or services. Susanne Henkel and Dr Sandra Szech reveal in an interview how variant management and CPQ (Configure-Price-Quote) solutions can do just that.
A look into the future of sales
CPQ solutions are not just tools for creating quotations. Rather, they are the key to more efficient processes, greater customer satisfaction and data-based insights into your business.

The benefits at a glance
- Speed and precision: In complex industries such as mechanical and plant engineering, CPQ solutions significantly speed up the preparation of quotations. Quotations are not only fast, but also error-free and tailored to the customer's specific needs.
- Data as a gold mine: The data collected is a treasure trove for product management and development. It reveals hidden patterns in customer behaviour and enables well-founded decisions to be made when developing new products.
- Modularisation is key: Small and medium-sized enterprises (SMEs) also benefit from CPQ solutions. Modularisation enables them to reduce their product diversity, cut costs and increase efficiency.
- Digitalisation as a competitive advantage: CPQ solutions are an important step towards end-to-end digitalisation. They enable companies to standardise their expertise and gain a competitive advantage.

Insights you shouldn't miss
The interview explains in detail:
- How CPQ solutions can improve collaboration between sales, product management and development.
- What challenges SMEs face when implementing CPQ solutions and how they can overcome them.
- Concrete examples of how companies can benefit from CPQ solutions.
Curious?
Read the full interview to find out more about the future of sales and the role of CPQ solutions!
