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When you think of sales, CRM probably immediately comes to mind. That's absolutely right! A CRM system is absolutely crucial for managing leads and keeping on top of the customer relationship.
But let's be honest: while CRM perfects the management of leads, specific industries - even within B2B - have their own challenging sales processes. Selling a consumer product is very different from selling a complex capital good. ๐คฏ
Imagine a customer wants to buy a complex engineering product. This is where the work really starts:
- ๐๐จ๐ง๐๐ข๐ ๐ฎ๐ซ๐: First, the product has to be perfectly tailored and assembled to meet the customer's specific requirements. This is often like a construction kit where every part has to fit. ๐งฉ
- ๐๐ซ๐ข๐๐๐: Then comes the supreme discipline: the right price must be calculated. Simply adding up the items doesn't go far enough here. It's about margins, discounts, dependencies and much more.
- ๐๐ฎ๐ฎ๐จ๐ญ๐: And finally, the customer must actually be able to buy the product. This means that a professional offer must be created that ensures the feasibility of production and provides all the necessary information for production. ๐
Did you realize it? This is CPQ - configure - price - quote! โจ
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Conclusion: Why ๐๐๐ ๐๐๐ is the game changer ๐
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๐๐๐ ๐๐๐ is THE solution when it comes to selling complex things simply, efficiently and successfully!
It digitizes the entire sales process - from determining requirements, configuration and calculation through to the quotation. It provides sales teams with targeted support, automates everything between initial contact and production handover and ensures that every offer is not only technically feasible, but also economically viable. ๐ช
At SAE, we recognized over 25 years ago that this process is the absolute key to success. That's why we developed the perfect sales process for complex engineering products and built our CPQ system on it - and refined it to perfection over the years. ๐
Write to us and find out more about how our CPQ can revolutionize your sales!