Sales automation in perfection

TII: a completely new operating model for sales in just a few months

“We didn't just get software, we revolutionized our sales department together.”

- Jonas Uhlmann, Head of Business Development TII

The initial situation

Heavy loads, large projects, outdated processes

TII Scheuerle and TII Kamag are leading specialists in the transport of heavy and valuable loads, from yachts and wind turbines to rocket parts for Blue Origin and SpaceX.

Despite impressive engineering expertise, the sales department struggled with outdated processes.

  • Manual processes: Many processes were still running in Excel with a high degree of manual input.
  • No scalability: Doubling the number of offers would have required doubling the number of employees.
  • Systemic hurdles: There was no seamless integration into the system landscape, including important interfaces to ERP, CRM, and PLM.
The Solution

The digital revolution: A new sales architecture

Selling complex products is more than just CRM - the entire process needs to be scrutinized and completely rethought.

Together, TII and SAE introduced SAE CPQ, implementing a new digital sales model that addresses the unique challenges of mechanical and plant engineering. Customer-specific requirements, approval processes, pricing, and parts lists have been completely digitized.

Jonas Uhlmann sums it up and explains what sets SAE apart:
“You simply understood our products and our challenges 100%.”

Jonas Uhlmann and Susanne Henkel together on stage at the VDMA Congress in Vienna

What an impressive product portfolio...and what energy at the VDMA Congress “Digital Solutions for Mechanical and Plant Engineering” 2025 in Vienna!

Watch the exclusive video of the presentation by Jonas Uhlmann (Head of Business Development TII) and our Managing Director Susanne Henkel, who together present an inspiring success story.

Jonas Uhlmann enthusiastically reported how TII, with the support of SAE, has introduced a completely new, efficient sales process. And all in less than 10 months!

The joint presentation showed what is possible when partnership and vision go hand in hand: a successful digital transformation in mechanical and plant engineering that is not only fast but also extremely effective.

The Results

Fast implementation, impressive results

The partnership led not only to new software, but to a genuine transformation.

Successful implementation in just a few months

From kick-off in April/May to a functioning system at the end of the same year.

“A running system in less than 10 months.”

Resources for growth and future viability

The digitization of processes ensured the scalability of expertise. The new processes created “resources for real growth and innovative strength.”

Revolutionized sales

The project is more than just a successful digitization project - it is a genuine paradigm shift and a “revolution in sales.”

100% partnership

SAE knows the requirements for selling complex products inside out. We are delighted to receive Jonas Uhlmann's compliment that we are a partner for TII who has “100% understood” the challenges.

Ready for your sales revolution?

Imagine: the perfect process for selling your complex products - within reach, in just a few months.
The story of TII shows that it is possible!
Let's work together to find out how we can make your sales scalable and future-proof.

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