How Washtec created a completely new sales logic with SAE CPQ
A pioneer in car washes enters the digital age.
Learn how Washtec is revolutionizing sales with SAE CPQ. Moving away from manual processes and confusing Excel lists, toward a holistic sales approach that bundles machines, service, and chemicals into one offer.
A new philosophy that puts the customer at the center and paves the way to a smart future.
Excel and the “missing link”
As the inventor of the automated car wash, Washtec is an industry leader.
However, its sales department lagged behind digital developments. Salespeople visited customers with Excel price lists, which led to a fragmented sales process. Often, the machine was sold first, while service or chemicals were offered weeks later by other teams.
There was no central system, a “missing link,” to offer customers a comprehensive solution and streamline the sales process.
SAE CPQ at the heart of the system
Washtec has found this missing link in SAE. For Washtec, SAE CPQ (Configure, Price, Quote) is more than just software - it is a central building block on the path to the digital future.
Internally, the SAE product configurator is called the “Global Scope Configurator (GSC)” at Washtec. “Global” because it is used internationally, and “Scope” because it can map the entire spectrum of machines, services, and chemicals.
Washtec found in SAE a service provider that understands the company and adapts to its needs.
The GSC is not just a tool, but a new sales philosophy that is revolutionizing the entire sales process.
Sebastian Struwe and Andreas Faller at the Smart Variant Con
In this exclusive recording, Sebastian Struwe and Andreas Faller talk live at Smart Variant Con 2025 about the introduction of SAE CPQ.
Find out why it is not just software for the company, but a whole new sales philosophy!
Implementation within a few months and immediate results
The SAE CPQ was implemented at Washtec within a few months and delivered immediate results. Washtec now has a sales tool that combines “everything in one” and creates a completely new sales logic for distribution.
Attractive design
Instead of manually created quotes using Excel and Word, customers now receive attractive quotes with layouts, images, and even videos.
Everything from a single source
SAE CPQ enables sales representatives to sell a machine, ideally together with the appropriate chemical products and services, in a single package.
Holistic approach
Sales representatives now act as solution providers who can offer customers the entire range of Washtec services face to face.
Targeted market launch
The tool can be used to control the introduction of new models in a targeted manner, for example by initially releasing a new model for sale only in France.
“A new sales approach”
Would you also like to digitize your sales processes and impress with a solution that sells more than just a machine?
Talk to us and find out how a partnership with SAE can revolutionize your sales philosophy too.
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