How Kurtz Ersa revolutionized Sales with SAE
From Excel chaos to digital sales heroes.
Learn how Kurtz Ersa mastered the complexity of international machine configurations, eliminated errors in record time, and increased revenue per machine by 10%.
A partnership that delivered more than just software—it delivered certainty.
When Excel Reached Its Limits
Rainer Krauss and his team at Kurtz Ersa know the problem all too well: as a global machine manufacturer, their needs were growing faster than their old processes could handle.
What once worked with simple Excel spreadsheets became a chaotic patchwork of versions and errors. Orders were processed incorrectly, customers threatened to leave, and sales reps worldwide were left to fend for themselves.
It was clear: the old system was at its end. The only question was how to replace it without bringing daily business to a halt.
More than Software —
a Partner at eye level
What Kurtz Ersa needed wasn't just another sales software; they needed a system that truly supported their sales team. A configurator so intuitive that even employees who doubted it at first immediately saw its value.
In SAE, they found not just a vendor, but a genuine partner. One who listened, understood the complex connections of machine building, and was willing to continuously innovate and integrate new innovative features.
The SAE CPQ and this new platform became the central nervous system of their sales organization—worldwide.
Rainer Krauss in interview about SAE
See for yourself: In this video, Rainer Krauss explains how the switch to the SAE system not only revolutionized their processes but also made a lasting impact on their company culture.
sondern auch die Unternehmenskultur nachhaltig prägte.
Strong Commitment.
Proven Results.
The transition was radical and decisive, but the results speak for themselves:
Error-Free Quotes in Minutes
Complex quotes that used to take hours can now be created in minutes—error-free. This provides peace of mind for both employees and customers.
Globally consistent portfolio and pricing
Whether in Mexico, Poland, or Australia, the system ensures prices are consistent and correct worldwide, strengthening customer trust.
Securing scaling and sales growth
The investment made it possible to open new locations and manage company growth—something that would have been impossible with the old system.
10% more options per machine
Thanks to the clear overview in the configurator, sales reps could now offer customers options they didn't even know existed before. The result? More value and more revenue.
"A Partnership That Moves Us Forward"
Contact us to learn how our software can inspire your team. Because in the end, it's not just about software—it's about making decisions that move your company forward.
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