Quote period reduced from 2 weeks to 24 hours:

How Friedrich Lütze GmbH is turbocharging its global sales with SAE CPQ

When selling complex systems, time is the most valuable currency.
Friedrich Lütze GmbH impressively demonstrates how interactive 3D configurations put an end to “email ping-pong” and give customers the freedom to design their own solutions in record time.

The initial situation

Long waiting times tested customers' patience

Until now, the process of preparing a final quote at Friedrich Lütze GmbH was a real marathon. It often took up to two weeks between the initial customer request, sales, the specialist departments, and the technical department before a valid drawing and a reliable price were available.

  • Complex coordination
    Tedious processes across multiple internal instances.
  • Manual effort
    Parts lists and 3D models had to be created manually, which was very time-consuming.
  • Global hurdles
    The time difference further slowed down international projects.
  • Potential for error
    Manual data maintenance in the ERP system was error-prone and slow.
The solution

Digitization at the touch of a button with Configure-Price-Quote

The choice fell on SAE CPQ. The goal was clear: a system that not only calculates prices, but also puts the customer directly "in the driver's seat".

The highlights of the new platform
  • Intuitive self-service configuration
    Customers design their own 3D models – available 24/7 worldwide.
  • Seamless IT integration
    Perfect interaction thanks to our direct SAP connection.
  • Automated workflow
    Immediate download of CAD data and finished parts lists directly after configuration.
  • Genuine sales tool
    Sales representatives can now plan together with the customer directly on site using a tablet and visualize the results immediately.
The Results

Efficiency in a new dimension

Success can be measured not only in numbers, but above all in the new momentum in sales. What used to take 14 days, the system now completes in less than 24 hours - a time saving of over 90%!

Before SAE CPQ
After SAE CPQ
Offer preparation time
approx. 2 weeks
Max. 1 day
Availability
Only during office hours
Worldwide 24/7
CAD creation
Manual (with 2-3 specialists)
Fully automatic with one click
Data quality
Manual transmission errors
Highest precision through SAP/ERP sync

Partnership on equal terms & scaling across the board

Technology is important, but interpersonal relationships were the key to success.
From the very beginning, the collaboration between Friedrich Lütze and SAE did not feel like a traditional project, but rather like working in a familiar team.
Die Logos von Friedrich Lütze GmbH und SAE Applications for Digitalization GmbH.
“Honest, reliable, good. We somehow grew together as a team, where we really looked forward to these coordination meetings because there was a lot to laugh about. We felt like we were actually working in the same company, on the same project.”
— Michael Bautz, Head of Product Management Automation, Friedrich Lütze GmbH
‍
Following this resounding success, Friedrich Lütze GmbH is already planning the next step: expanding SAE CPQ to other product areas. Anyone who has experienced how smoothly digital sales work will not want to miss out on this competitive advantage.

Lastenheftvorlage für die Auswahl einer CPQ Software

Would you also like to switch your sales to high speed?

Put an end to email ping-pong and reduce your quotation times from several weeks to just a few hours. Let's take a look at how SAE CPQ can speed up your quotation process.

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Das Bitld zeigt eine Rakete, die in den Himmel fliegt.

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