How WashTec created a completely new sales logic with SAE CPQ
A pioneer in car washes enters the digital age.
Learn how WashTec is revolutionizing sales with SAE CPQ. Moving away from manual processes and confusing Excel lists, toward a holistic sales approach that bundles machines, service, and chemicals into one offer.
A new philosophy that puts the customer at the center and paves the way to a smart future.
Excel and the “missing link”
As the inventor of the automated car wash, WashTec is an industry leader.
However, its sales department lagged behind digital developments. Salespeople visited customers with Excel price lists, which led to a fragmented sales process. Often, the machine was sold first, while service or chemicals were offered weeks later by other teams.
There was no central system, a “missing link,” to offer customers a comprehensive solution and streamline the sales process.
Sebastian Struwe and Andreas Faller at the Smart Variant Con
In this exclusive recording, Sebastian Struwe and Andreas Faller talk live at Smart Variant Con 2025 about the introduction of SAE CPQ.
Find out why it is not just software for the company, but a whole new sales philosophy!
Implementation within a few months and immediate results
The SAE CPQ was implemented at WashTec within a few months and delivered immediate results. WashTec now has a sales tool that combines “everything in one” and creates a completely new sales logic for distribution.
Attractive design
Instead of manually created quotes using Excel and Word, customers now receive attractive quotes with layouts, images, and even videos.
Schnelle Einarbeitung
Neue Vertriebsmitarbeiter und Partner können sich nun schnell und ohne umfassendes Vorwissen in den komplexen Konfigurationsprozess einarbeiten.
Volle Transparenz
Die Vertriebsaktivitäten sind besser nachverfolgbar, und das Abwicklungszentrum von Mayer & Cie. erhält die richtigen Informationen direkt vom Vertrieb.
“A new sales approach”
Would you also like to digitize your sales processes and impress with a solution that sells more than just a machine?
Talk to us and find out how a partnership with SAE can revolutionize your sales philosophy too.
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