How Kurtz Ersa completely transformed its sales with SAE
At Smart Variant Con 2025, Rainer Krauss and Nicolai Böhrer will share the success story of Kurtz Ersa, which made the leap from Excel to digital sales.
Learn how Kurtz Ersa not only creates quotes in record time with SAE CPQ, but has also redefined the entire sales process.
A path that shows that the courage to change pays off in increased sales figures and smooth processes.

When Excel becomes a business risk
Kurtz Ersa is an international manufacturer of electronics manufacturing machines. Its customers include well-known industry giants such as Miele and Trumpf.
However, internally, the company was struggling with a problem that many are familiar with: sales staff were tied to “Excel lists.”
The result was a chaotic patchwork of copied versions, missing information, and manual errors.
Creating quotes was a time-consuming, unreliable process that slowed down sales staff and increased the risk of incorrect orders. The need for a new, reliable solution was obvious.
CPQ: Not just a tool, but a new backbone for the company
After deciding to leave the old system behind, Kurtz Ersa introduced the SAE configurator. This was not just new software, but a clear signal from management: from now on, all Excel quotes were prohibited.
This consistent measure ensured a high level of acceptance and motivated the team to use the new, more efficient system.
SAE CPQ became the central backbone of the company, connecting all important processes. Today, it enables fast, standardized, and, above all, error-free quotation creation.
Rainer Krauss and Nicolai Böhrer at the Smart Variant Con
In this exclusive recording, Rainer Krauss and Nicolai Böhrer talk at Smart Variant Con 2025 about Kurtz Ersa's journey from an Excel-based configuration to today's global success story.
Learn first-hand how the switch to SAE-CPQ not only revolutionized processes, but also massively accelerated revenue growth.
Global scaling: from 1,600 to 4,300 quotes per year with SAE CPQ
The transition was a complete success, as the figures impressively demonstrate:
Offers in 10 minutes
Even the most complex system can now be fully configured within 10 minutes. With a standardized PDF quote and all relevant information - from discounts to feature descriptions.
Smooth integration
The configurator is seamlessly integrated into the existing CRM and SAP system landscape. This allows orders to be quickly simulated, precisely calculated, and forwarded directly to production - accurate to the cent.
Revenue growth and global scaling
The system has not only increased the number of machines sold from 1,600 to 4,300 (per year), but has also driven up average machine prices, as additional options can be offered easily and transparently.
High acceptance within the team
Away from time-consuming Excel chaos, toward professional, error-free quotes in record time. This not only increased motivation, but also significantly improved the efficiency and success of the sales team.
“SAE CPQ is the backbone of the company.”

It ensures fast processes, reliable calculations, and sustainable growth.
Would you also like to put an end to the chaos of Excel lists and digitize your sales processes to secure the future of your company?
Talk to us and find out how our software can inspire your sales staff and increase your sales worldwide.
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