How digital transformation works in sales

How Mayer & Cie. manages 40 million variants with CPQ from SAE.

What used to be a complex, manual process is now a digital, transparent sales process: Mayer & Cie., the world's leading manufacturer of circular knitting machines, has completely modernized its sales process in close collaboration with SAE.

Learn how a CPQ solution turned an outdated price book into a powerful, future-proof platform.

The initial situation

Manual complexity in a digital world

With circular knitting machines for almost every application, configurable in up to 40 million variants, Mayer & Cie. faced an enormous challenge. Manual configuration was not only time-consuming but also prone to errors.

Sebastian Mayer, Chief Digital Officer at Mayer & Cie., describes the situation as follows:
"The manual process was time-consuming and a source of errors. We knew we had to modernize our sales process in order to remain at the top."

The old process was inefficient: sales partners used a price book over 1,000 pages long, transferred configurations to Excel spreadsheets, and then sent them on. This process was not only slow, but also led to the loss of valuable expertise.

The solution

Perfect SAP integration as the key

Das Bild zeigt Sebastian Mayer (CDO Mayer & Cie.) in einem Artikel aus dem Digital Engineering Magazin.
Image: Digital Engineering Magazine 6/25, How CPQ provides clarity at Mayer & Cie.

To solve these problems, Mayer & Cie. sought a CPQ solution. The most important criterion was seamless integration into the existing SAP system.

“SAP integration was the main criterion for us. SAE was able to convince us with a proof of concept that their solution was a perfect fit for us,” explains Sebastian Mayer.

Mayer & Cie. and SAE implemented the new solution in just twelve months. The process was designed to make the transition as smooth as possible. The feedback has been consistently positive.

The Results

Faster, simpler and more reliable

With the new CPQ solution, Mayer & Cie. has fundamentally changed its sales and quotation process:

Current prices

Prices can now be communicated to sales partners flexibly and on a daily basis, without the high cost of manual price adjustments.

Quick familiarization

New sales representatives and partners can now quickly familiarize themselves with the complex configuration process without requiring extensive prior knowledge.

Full transparency

Sales activities are easier to track, and Mayer & Cie.'s processing center receives the correct information directly from the sales department.

“This is what digitalization should look like”

As the speakers emphasize, this project is not about installing another piece of software, but rather about a completely new sales approach for WashTec. It is a partnership that has made it possible to optimize internal processes and offer customers a comprehensive solution.

Would you also like to digitize your sales processes and impress with a solution that sells more than just a machine?

Talk to us and find out how a partnership with SAE can revolutionize your sales philosophy too.

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